Sci Fi is now Syfy?

NY Times: "One big advantage of the name change, the executives say, is that Sci Fi is vague - so generic, in fact, that it could not be trademarked. Syfy, with its unusual spelling, can be, which is also why diapers are called Luvs, an online video Web site is called Joost and a toothpaste is called Gleem" - We watch Sci Fi all the time, and love it. This whole name change thing is not so good IMHO, and of course my opinion doesn't matter, but I'm going to share it anyway. They say they can't get a trademark, but what about branding? Their new message, which I'm sure they spent a mint on, is horrible. Syfy, Imagine Greater. What the heck does that mean? The station isn't so good and you should find something else to watch? I liked their edgy commercials, this... I don't know what to make of this. It's very mellow, like some kind of network for women.

Sci Fi should fire the company they hired to come up with this crap, fire their executive staff, and go back to what they were, an edgy science fiction channel, not a happy-go-lucky-warm-and-fuzzy channel like so many others.

Yeah, I know, my opinion doesn't matter. Move along, there's nothing to see here.

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