Microsoft XBox Live, they get it!

XBox.com: "Avatars have seen lots of love! Check out the new Marketplace and Avatar Props. The Avatar Marketplace will be available on Xbox LIVE starting August 11 as part of the Xbox LIVE Update. You will be able to browse and purchase Avatar apparel through the Xbox LIVE Marketplace on the Web starting August 13." - I think Microsoft is beginning to understand this whole social media thing. They've finally discovered that people will pay a premium for silly stuff, like being able to outfit their Avatar's with clothing from name brand vendors. Now, can you imagine, being able to buy popular clothing, like Ed Hardy, for you Avatar? While I don't care to spend money on stuff like this there are people out there that will drop a pretty penny on it, as silly as it sounds, it's true.

Nice update Microsoft.

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