Music labels, here's a good idea.

The Future of Journalism [on Salon]: "Jive was able to put transparent overlay ads on top of the video with click-to-buy links to Amazon and iTunes. Those links helped the song, which was released last year, to bounce into the top 5 of the singles chart at both retailers. The click-through rate on both the wedding video and Brown's official video for "Forever," which also got a big boost, has been much higher than the average rate on similar overlays, Google says." - It would seem that while other record labels are spending their money trying to sue the bejeezus out of people Jive is quietly making money taking advantage of the tools offered by social media services, in this case YouTube.

Oh, if you haven't seen the YouTube Wedding Video, go watch, it'll make you want to dance.

Labels: ,


About this entry