The FREE App Store?

This morning was the morning! We had 1300+ downloads of RxCalc during our FREE blowout. I found that a bit encouraging. Let me explain. We were overpriced in the eyes of a $0.99 culture. GREAT! We fixed our pricing problem, we're now a $0.99 application. That should translate to an uptick in sales, right? Wrong.

Once again, I'm caught off guard. I'm not sure what I expected, but I didn't expect what greeted me this morning. At first I was encouraged, I saw some double digit download numbers for three countries, GREAT! Then I took a closer look. The price for the first two countries, Japan and Australia, was $0.00, huh? Well, the App Store may take up to 48 hours to update all their databases after a price change. Ahhhh, that explains it. The stores in other countries haven't been updated yet, ok, let's move on.

So, the next highest total was the good ole USofA! We had a grand total of... drumroll please...

12



So maybe my thought that the App Store was a $0.99 economy is completely wrong. Maybe it's a $0.99 economy for entertainment titles?

I like pictures, so here's a chart of our sales, given our best day at $5.99 (five units), yesterday at $0.99 (17 units worldwide), and our FREE day (1365 units worldwide).

RxCalc Sales

RxCalc will of course remain in the store, and we'll definitely drop a new version, hopefully soon, but these kinds of numbers could cause some to just give up, but writing iPhone Apps is a great hobby.

Back to the drawing board. Smile, life is good!

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