The Truth of a Vertical Market App in the App Store

I'm referring to my own experience as an Independent Apple iPhone Developer. Since RxCalc went into the store things have been slow for us, slow but steady. Please, don't take this as a complaint, I'm very proud of our little effort, and I feel that sense of pride when I talk to people about what my brother and I have done. It's our baby, even if it's not making us piles of cash, we're committed to supporting and nurturing it. It wont be left to whither on the vine. There's work to be done!

To date, by my calculations, we've sold 99 copies of RxCalc. Apple Core Labs has received our first check from Apple, it was a very exciting day! In fact, we're going to celebrate it. Yes, I believe in celebrating your victories, no matter how small.

Something I've come to realize about our chosen vertical market is it's very difficult to reach our target audience. It's very obvious Pharmacists aren't finding the RxCalc product page, or our weblog. After announcing that tomorrow (Labor Day) RxCalc would be completely free for one day I expected to not make a single sale, completely understandable, yet we sold a copy yesterday, yes, a single copy. So, it's very obvious our best vehicle thus far is the App Store itself. To that end I wonder if Apple would be open to adding a weblog like capability to the store so our announcements could be linked off the main product page, or brought to the surface a bit more easily, when potential customers land on the iTunes App Store page for RxCalc. Maybe a "News", or "Announcements", section on the page with a headline that announces current activity for the product?

Of course I leave it to Apple to help us because the App Store is a walled garden, they're in charge of their own, and our, "nightmare." I'm not unhappy with my overall experience, I'd just like to see it get better, and as a little guy just getting his feet wet, I can use all the help I can get.

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