Thanks Ms RowlingEconomist: "In fact the Harry Potter books were the iceberg. As each book appeared it drew new readers to the series and expanded sales of earlier books in a snowball effect. Thanks largely to the boy wizard, Bloomsbury's turnover, which had gradually increased from 11m in 1995 to 14m in 1997, took off. In 1999 it stood at 21m. Two years later it was 61m. By the middle of this decade, with Bloomsbury's revenues above 100m, rival publishers were griping that there was no point bidding against the firm for a children's title." - It really is a Cinderella story.
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