New York Times Reader, subscription?

The New York Times: "Subscribe to Times Reader 2.0 for just $3.45 per week*. Now powered by Adobe AIR, Times Reader delivers everything you'd expect from The New York Times in print - straight to your computer. And with a new browsing feature, news in video, and our interactive crossword puzzle, it's The Times like you've never experienced it before." - So, the new reader is more than a pretty face on top of RSS feeds, it's meant to make money. Interesting. I'd like to see their subscription numbers for the reader in a months time.

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