Rob Fahrni

Rob Fahrni

Naming is hard

I need a little help from y’all. If I get a few replies I’ll be happy about it and it may help me figure out what to do, it may not. I change my mind a lot. 😁

One of my apps, Arrgly, was named that because I couldn’t come up with a good name for it. It’s a URL shortener that works with a backend service called YOURLS. If you’re not familiar with YOURLS it’s self hosted so you can have your own shortening service. Mine is

There’s a bit of context. Oh, and Arrgly is how a pirate might say ugly. “Arrrr, it be arrgly!” It’s also why the first version had a skull and bones icon.

Ok, enough of that.

I’ve always hated the name and I’ve come to hate version 2.0 of the UI. I was being really silly when I did it, but it did the job, and was a bit more fun.

Since then Arrgly has been pulled from the store because I hadn’t updated it in a long time. Totally my fault. I knew it was going to happen and didn’t update it in time.

So, all that said. I want to rename it when I do the next release. It’ll still do everything it already does but I’m reworking the UI to make it a super generic iOS App. No silly patterns or gargoyle spinners. 😃

Here are some of the names I’ve been thinking about using:

  • Smoosh
  • Shorty
  • Shrink
  • Smalls
  • Trim

I’ve had the project renamed Smoosh for a few weeks now and I’m not overly fond of it.

If you have an opinion I’m @fahrni on Twitter or you can send me email at

Thanks for the help. 🙏🏼

P.S. Another difficulty with naming is the icon. It’s tough to make a really great icon.